Everything Starts Here.

Talent scouting is one of the most under-appreciated and mis-understood parts of the music business. Your coach AM Sharma is a world class talent scout who has scouted for major labels. In this course, AM de-mystifies the toughest parts of the talent scouting process from building trust to negotiating agreements, with the ultimate goal of equipping students with the tools to immediately earn a living in the music business.

  • Become a professional and profitable talent scout.

  • Learn how to structure, negotiate and close deals.

  • Master the psychology of talent scouting.

  • Get access to AM's checklists, itineraries, spreadsheets.

  • Interviews with successful music industry professionals.

  • Certification in Talent Scouting upon course completion.

COURSE CURRICULUM

  • 1

    CHAPTER 1: INTRO TO TALENT SCOUTING

    • DOWNLOAD: AMAG University - Theory of Talent Scouting - The Cheat Sheet

    • 1.1 | Meet Your Coach

    • 1.2 | Why Talent Scouting Matters

    • 1.3 | Tell Us About Yourself (Survey)

    • 1.4 | Course Pre-requisites
  • 2

    CHAPTER 2: PSYCHOLOGY OF HIGHLY SUCCESSFUL TALENT SCOUTS

    • 2.1 | Psychological Trait #1: Commitment

    • 2.2 | Private Survey: Commitment Variables In Your Life

    • 2.3 | Psychological Trait #2: Mental Fortitude

    • 2.4 | Applying Mental Fortitude

    • 2.5 | Psychological Trait #3: Open-Mindedness
  • 3

    CHAPTER 3: PREPARATION

    • 3.1 | A Little Prep Goes a Long Way

    • 3.2 | Case Study

    • 3.3 | Your Social Media & Website

  • 4

    CHAPTER 4: SEARCHING FOR TALENT

    • 4.1 | Four Key Areas to Scout for Talent

    • 4.2 | Interview With A Real Talent Scout
  • 5

    CHAPTER 5: BUILDING TRUST

    • 5.1 | Four Tips on Rapidly Building Trust

    • 5.2 | Real World Examples

  • 6

    CHAPTER 6: QUALIFICATION THEORY

    • 6.1 | Qualifying Talent: Can We Work Together?

    • 6.2 | The Qualify Checklist & Questions

    • 6.3 | Understanding The Four Client Types

  • 7

    CHAPTER 7: STRUCTURING DEALS

    • 7.1 | Three Types of Compensation Structures

  • 8

    CHAPTER 8: PROPOSING DEALS

    • 8.1 | Creating An Offer

    • 8.2 | AM's Tips on Proposal Building
  • 9

    CHAPTER 9: NEGOTIATING AND CLOSING DEALS

    • 9.1 | How To Talk Money

    • 9.2 | Following Up & Re-negotiating

    • 9.3 | Remembering What Matters

    • 9.4 | Bonus: Basic Negotiation Psychology
  • 10

    CHAPTER 10: ADVANCED THEORY

    • 10.1 | Key Chapters Reviewed
  • 11

    CHAPTER 11: FINAL EXAM, CONCLUSION + FURTHER RESOURCES

    • THEORY OF TALENT SCOUTING - THE FINAL EXAM

    • 11.1 | Congratulations

    • 11.2 | Further Resources