AMAG UNIVERSITY

Introduction to Modern Music Promo & Marketing

Chap 1.1 - Nobody Cares, And That's Your Superpower

Chap 1.2 - Tactics (Short Form Content)

Chap 1.3 - Quiz

Chap 2.1 - Digital First, Spiritual Always

Chap 2.2 - Tactics (T.O.M System)

Chap 2.3 - Tactics (Authenticity)

Chap 2.4 - Quiz

Chap 3.1 - Brand > Bangers

Chap 3.2 - Tactics (Modern Brand Building)

Chap 3.3 - Short Essay: Your Brand Pillars

Chap 3.4 - Quiz

Chap 4.1 - Clarity & Confusion

Chap 4.2 - Tactics (Clarifying Your Promotional Energy)

Chap 4.3 - Question: Your One Sentence Pitch

Chap 5.1 - Music The Seed, Promo The Soil

Chap 5.2 - Tactics (Building Promotional Content)

Chap 5.3 - Quiz

Chap 6.1 - Finding Your Audience's Language

Chap 6.2 - Tactics (Mastering Fan Language)

Chap 6.3 - Quiz

Chap 7.1 (Advanced Theory) - Consistency, Momentum, Mythology (& Making Money)

Chap 7.2 - Advanced Tactics (Consistency That Compounds into Revenue)

Chap 8.1 (Advanced Theory) - From Plays to Paycheck$

Chap 8.2 - Advanced Tactics (In-Depth Monetization Strategies)

Chap 9.1 (Advanced Theory) - The Lost Art of IRL Promotion

Chap 9.2 Advanced Tactics (Mastering IRL Promo)

Chap 10.1 (Advanced Theory) - The Path is Yours. Build a Career That Feeds The Soul (And Pays the Bills)

Chap 10.2 - Advanced Tactics (Artist Infrastructure Blueprint)

Bringing It All Together.